Take a look at standard definition or SD quality of the picture is very good and we were surprised by the announcement of the Sky + box - the colors are vibrant, precise and very natural look. The reason? Sony's technology offers, called "Live Color Creation", which represent a 30% wider color range than conventional LCD technology. In HD, the picture is very clean and very sharp. The 500 cd/m2 brightness is responsible for the very sharp picture on this TV. Some models of other comparisonBrands, we were very impressed with this.